Football, from Ireland and beyond

The Bigger Stories Behind Football

Touchline looks at how clubs grow, spend, recruit, rebuild and occasionally make a complete mess of it. From the League of Ireland to the wider game, we cover the money, people, academies, recruitment, tactics and decisions sitting behind what happens on the pitch.

Independent football media from Touchline Studios. Written by James Callan.

Football Content Awards 2026 finalist
Best New Content Creator
Latest pieces
Culture, governance, tactics and the game as it's actually lived.
What we cover
01

Irish Football

League of Ireland clubs, players, academies, ownership and the wider Irish game.

02

Club Strategy

Money, ownership, recruitment, commercial thinking and the decisions clubs make when nobody is watching the highlights.

03

Touchline Tactics

How teams actually play. Build-up, pressing, structures and the occasional manager making football unnecessarily complicated.

04

Scouting & Recruitment

Players, squad building and recruitment profiles from Ireland and further afield.

Liam Scales graphic — Celtic, Tipping The ScalesCork City graphic — First Division Champions 2026Owen Elding graphic — HibernianDevoy graphic — Bohemian FC, He's One Of Our Own
TOUCHLINE STUDIOS

We don’t just write about football.

Touchline Studios also works within it. We help clubs, players and football organisations with PR, communications, media strategy and storytelling.

That might mean launching a partnership, telling the story behind an academy, improving how a club communicates or helping turn something genuinely interesting into something people actually want to read.

No corporate waffle. No pretending every new partnership is “ground-breaking”. Just better football communication.

No noise. Just football.

Two or three proper football stories a week. Irish football, tactics, club strategy and whatever else has sent us down a completely unnecessary rabbit hole.