Touchline Sport01
PR & Media
Press releases, media pitches, interview opportunities, announcements and journalist outreach. The aim isn’t getting a logo into as many places as possible. It’s finding stories people might genuinely care about.
Touchline Studios
Football has enough people shouting. We help work out what’s actually worth saying.
Touchline Studios works with clubs, players and football organisations across PR, communications, media strategy and storytelling. Basically, if there’s a good story there, we’ll help find it, shape it and get it in front of the right people. And if there isn’t one, we’ll probably tell you that too.
WHAT WE CAN HELP WITH
Football communication that still sounds like football.
No enormous menu of “solutions”. Just the areas where Touchline can genuinely be useful.
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Communications Strategy
What should your club talk about? What shouldn’t it talk about? Who are you trying to reach and what do you actually want them to understand about you? We help make that clearer.
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Football Storytelling
Academies, community programmes, facilities, recruitment projects and commercial work. Clubs do interesting things every week and then occasionally announce them with a photo of three people beside a pull-up banner. We help tell the better version.
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Partnerships & Commercial PR
A sponsor doesn’t really want another logo placement and a club doesn’t need another post saying it’s “delighted to announce”. We help turn partnerships into stories, campaigns and content that make sense for both sides.
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Club & Executive Positioning
For owners, executives, sporting directors, coaches and football organisations looking to communicate with a clearer public voice. Interviews, thought leadership, LinkedIn and long-form content without making everybody sound like they’ve swallowed a business textbook.
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Reputation & Crisis Communications
Football moves quickly and the conversation around a club can move even quicker. We help work out what needs to be said, who should say it and when saying nothing may actually be the smarter option.
WHY TOUCHLINE
We actually cover the game too.
Touchline Sport is our independent football publication covering Irish football, club strategy, ownership, recruitment, academies, commercial thinking and tactics.
That means we’re not approaching football like another industry with a badge stuck on it. We spend every week writing about how clubs work, how supporters experience them and why some ideas land while others disappear into the usual football fog.
The publication remains editorially independent from commercial work. Working with Touchline Studios does not buy coverage in Touchline Sport.
Understand the clubBefore deciding what to say, work out what is actually happening and why anyone should care.
Understand the audienceSupporters, journalists, partners and players do not all need the same message dressed up in different graphics.
Keep it usefulGood communication should leave somebody clearer, more interested or more likely to act. Preferably all three, but football rarely gives you everything.
Got something in mind?
Get in touch →Tell us what you’re working on.
A launch, a partnership, a club story, a communications problem or an idea that still needs working out. Send it over and we’ll see where Touchline can genuinely help.