Touchline SportFootball coverage, with a bit more digging.
Touchline started with a fairly simple idea. Football coverage spends plenty of time talking about what happened. We wanted to spend a little more time asking why.
What Touchline Sport is
Why does one club develop players better than another? Why does a recruitment model work? Where does the money actually go? Why can one club communicate brilliantly with supporters while another can make announcing a new stand sound like a hostage statement?
That’s what Touchline Sport covers. It’s an independent football publication looking at Irish football and the wider game through club strategy, ownership, recruitment, academies, commercial thinking and tactics.
The aim is pretty simple: take the structures behind football seriously without taking ourselves too seriously.
Two sides of the same Touchline
Our publication and newsletter. Original reporting, features, analysis and tactical pieces, with Irish football sitting at the centre of it.
Touchline StudiosPR, communications, media strategy and storytelling for clubs, players and football organisations.
Strategy & ResearchClub structures, recruitment, commercial thinking and the sort of football questions that usually need a bit more digging.
How the studio side works
The same thinking that goes into Touchline Sport sits behind the commercial work: understand the club, understand the audience, find the interesting part and explain it properly. You’d be surprised how far that gets you.
Touchline Studios can help with media relations, communications strategy, partnership storytelling, club and executive positioning, football content and reputation work. The aim isn’t to turn every announcement into a campaign. It’s to work out what is actually worth saying and say it well.
Independent journalism stays independent
Touchline Sport’s editorial coverage is separate from commercial work carried out through Touchline Studios. Working with the studio does not guarantee coverage in the publication, and where a relevant commercial relationship needs to be disclosed, it will be.
Football already has enough blurred lines. We’d rather keep ours fairly obvious.